Season 1

Welcome to the Business Purpose Trends podcast. Here's a wrap on 2023 and what the year ahead has in store, including the link to my own topics for 2024. Get in touch via hello@philpreston.com.au or use this form to submit …

Welcome to the Business Purpose Trends podcast. What do we mean by 'horizontal relationships'? Why is it critical for leaders and organisations? And what is the role of purpose? A close colleague, Natalie, forwarded a paper o...

Welcome to the Business Purpose Trends podcast. Performance is a major challenge for leaders and teams right now. How does purpose support both the development of resilience and growth skills? You'll find out about these link...

Welcome to the Business Purpose Trends podcast. The results of a new study into the link between corporate purpose and financial performance finds that a certain 'model' tends to work. Find out what it is in this episode. Lin...

Welcome to the Business Purpose Trends podcast. Unilever is famous for its purpose-led transformation under former CEO, Paul Polman, and ability to deliver on both the sustainability and financial fronts. Current CEO, Hein Sc...

Welcome to the Business Purpose Trends podcast. This is the second part of the AI series, click here for Part 1. AI promises so much in terms of gains for society and, at the same time, it is causing panic …

Welcome to the Business Purpose Trends podcast. AI promises so much in terms of gains for society and, at the same time, it is causing panic because it disrupts existing business models and work skills / systems - so how …

Welcome to the Business Purpose Trends podcast. What role does storytelling play in building the capability and skills of leaders and teams? This week's episode looks at an example of corporate purpose in action so we can see...

Welcome to the Business Purpose Trends podcast. How can we segment different types of sustainable consumers, and what does it mean for companies, their suppliers and the brands they own? Here is the link to the NIQ report ref...

Welcome to the Business Purpose Trends podcast. What makes for a good or bad purpose statement? This week I give my views and also draw upon those of friend and associate, Coro Strandberg . These are short, sharp and to-the-p...

Welcome to the Business Purpose Trends podcast. What are CEOs thinking, saying and doing in the business purpose realm? This week we look at some headline findings from Brandpie's CEO Survey 2023. Here are the links mentioned...

Welcome to the Business Purpose Trends podcast. Corporate purpose transformation is not well understood, and this episode includes insights from Ramana James, who has been driving this type of change in large companies for 20...

Welcome to the Business Purpose Trends podcast. Australia's flagship airline, Qantas, has hit turbulence, pardon the pun, and this episodes questions whether this is indicative of a purpose fail? These are short, sharp and to...

Welcome to the Business Purpose Trends podcast. I trust you'll enjoy these short, sharp and to-the-point updates. You can get in touch with me via trends@philpreston.com.au or use this form to submit questions, insights or vi...

Welcome to the Business Purpose Trends podcast. I trust you'll enjoy these short, sharp and to-the-point updates. You can get in touch with me via trends@philpreston.com.au or use this form to submit questions, insights or vi...

Welcome to the Business Purpose Trends podcast. I trust you'll enjoy these short, sharp and to-the-point updates. BTW, because I mention my other podcast in this episode, here is the link to The Purpose Edge . You can get in …

Welcome to the Business Purpose Trends podcast. I trust you'll enjoy these short, sharp and to-the-point updates. You can get in touch with me via trends@philpreston.com.au or use this form to submit questions, insights or vi...

Welcome to the Business Purpose Trends podcast. I trust you'll enjoy these short, sharp and to-the-point updates. You can get in touch with me via trends@philpreston.com.au or use this form to submit questions, insights or vi...

Welcome to the Business Purpose Trends podcast. I trust you'll enjoy these short, sharp and to-the-point updates. You can get in touch with me via trends@philpreston.com.au or use this form to submit questions, insights or vi...

Welcome to the Business Purpose Trends podcast. I trust you'll enjoy these short, sharp and to-the-point updates. You can get in touch with me via trends@philpreston.com.au or use this form to submit questions, insights or vi...

Welcome to the Business Purpose Trends podcast. I trust you will enjoy these short, sharp and to-the-point updates. You can get in touch with me via trends@philpreston.com.au or use this form to submit questions, insights or ...

Welcome to the Business Purpose Trends podcast. I trust you will enjoy these short, sharp and to-the-point updates. You can get in touch with me via trends@philpreston.com.au or submit questions, insights or views . Thanks ag...