Cutting edge insights for executives and leaders

Episodes

Dec. 11, 2023

What next for the Business Purpose Trends podcast?

Welcome to the Business Purpose Trends podcast. Here's a wrap on 2023 and what the year ahead has in store, including the link to my own topics for 2024. Get in touch via hello@philpreston.com.au or use this form to submit …

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Dec. 4, 2023

Horizontal relationships!?

Welcome to the Business Purpose Trends podcast. What do we mean by 'horizontal relationships'? Why is it critical for leaders and organisations? And what is the role of purpose? A close colleague, Natalie, forwarded a paper o...

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Nov. 27, 2023

Developing resilience and growth with purpose

Welcome to the Business Purpose Trends podcast. Performance is a major challenge for leaders and teams right now. How does purpose support both the development of resilience and growth skills? You'll find out about these link...

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Nov. 20, 2023

New data linking corporate purpose to performance

Welcome to the Business Purpose Trends podcast. The results of a new study into the link between corporate purpose and financial performance finds that a certain 'model' tends to work. Find out what it is in this episode. Lin...

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Nov. 13, 2023

Unilever changes its tune on purpose (and sustainability)

Welcome to the Business Purpose Trends podcast. Unilever is famous for its purpose-led transformation under former CEO, Paul Polman, and ability to deliver on both the sustainability and financial fronts. Current CEO, Hein Sc...

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Nov. 6, 2023

The promise and panic of AI - Part 2

Welcome to the Business Purpose Trends podcast. This is the second part of the AI series, click here for Part 1. AI promises so much in terms of gains for society and, at the same time, it is causing panic …

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Oct. 30, 2023

The promise and panic of AI (Part 1)

Welcome to the Business Purpose Trends podcast. AI promises so much in terms of gains for society and, at the same time, it is causing panic because it disrupts existing business models and work skills / systems - so how …

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Oct. 23, 2023

An example of corporate purpose in action

Welcome to the Business Purpose Trends podcast. What role does storytelling play in building the capability and skills of leaders and teams? This week's episode looks at an example of corporate purpose in action so we can see...

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Oct. 16, 2023

Segmenting sustainable consumers

Welcome to the Business Purpose Trends podcast. How can we segment different types of sustainable consumers, and what does it mean for companies, their suppliers and the brands they own? Here is the link to the NIQ report ref...

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Oct. 9, 2023

Purpose statements that miss the mark

Welcome to the Business Purpose Trends podcast. What makes for a good or bad purpose statement? This week I give my views and also draw upon those of friend and associate, Coro Strandberg . These are short, sharp and to-the-p...

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Oct. 2, 2023

CEOs and purpose - The latest survey results

Welcome to the Business Purpose Trends podcast. What are CEOs thinking, saying and doing in the business purpose realm? This week we look at some headline findings from Brandpie's CEO Survey 2023. Here are the links mentioned...

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Sept. 25, 2023

What is corporatre purpose transformation?

Welcome to the Business Purpose Trends podcast. Corporate purpose transformation is not well understood, and this episode includes insights from Ramana James, who has been driving this type of change in large companies for 20...

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Sept. 18, 2023

Has Qantas had a purpose fail?

Welcome to the Business Purpose Trends podcast. Australia's flagship airline, Qantas, has hit turbulence, pardon the pun, and this episodes questions whether this is indicative of a purpose fail? These are short, sharp and to...

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Sept. 11, 2023

Is there such thing as a perfect company?

Welcome to the Business Purpose Trends podcast. I trust you'll enjoy these short, sharp and to-the-point updates. You can get in touch with me via trends@philpreston.com.au or use this form to submit questions, insights or vi...

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Sept. 4, 2023

Banks & Purpose Pt 2 : Banks behaving badly

Welcome to the Business Purpose Trends podcast. I trust you'll enjoy these short, sharp and to-the-point updates. You can get in touch with me via trends@philpreston.com.au or use this form to submit questions, insights or vi...

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Aug. 28, 2023

Anti-woke Funds, Employee Data and Topical Topics!

Welcome to the Business Purpose Trends podcast. I trust you'll enjoy these short, sharp and to-the-point updates. BTW, because I mention my other podcast in this episode, here is the link to The Purpose Edge . You can get in …

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Aug. 21, 2023

How is ESG Different from Purpose?

Welcome to the Business Purpose Trends podcast. I trust you'll enjoy these short, sharp and to-the-point updates. You can get in touch with me via trends@philpreston.com.au or use this form to submit questions, insights or vi...

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Aug. 14, 2023

Banks & Purpose (Pt 1) - A Purpose Innovation Case Study

Welcome to the Business Purpose Trends podcast. I trust you'll enjoy these short, sharp and to-the-point updates. You can get in touch with me via trends@philpreston.com.au or use this form to submit questions, insights or vi...

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Aug. 7, 2023

Can Two Companies Have the Same Purpose Statement?

Welcome to the Business Purpose Trends podcast. I trust you'll enjoy these short, sharp and to-the-point updates. You can get in touch with me via trends@philpreston.com.au or use this form to submit questions, insights or vi...

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July 31, 2023

CEOs & Talent Trends

Welcome to the Business Purpose Trends podcast. I trust you'll enjoy these short, sharp and to-the-point updates. You can get in touch with me via trends@philpreston.com.au or use this form to submit questions, insights or vi...

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July 24, 2023

Untangling Business Purpose from Purposeful Products

Welcome to the Business Purpose Trends podcast. I trust you will enjoy these short, sharp and to-the-point updates. You can get in touch with me via trends@philpreston.com.au or use this form to submit questions, insights or ...

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July 19, 2023

Why Chief Sustainability Officers Rule!

Welcome to the Business Purpose Trends podcast. I trust you will enjoy these short, sharp and to-the-point updates. You can get in touch with me via trends@philpreston.com.au or submit questions, insights or views . Thanks ag...

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